Case study analysis Example | Topics and Well Written Essays - 1000 words - 4

Analysis - Case Study Example For this case, the hotel ventured into launching a nationwide campaign for to go green without losing its customers. The firm had a challenge of balancing its corporate strategies with environmental management plans (Slye, 2015). The hotel needed a personnel, who could engineer the delivery of excellent and trendy hotel experiences and at the same time, reduce the hotel’s ecological footprints. The hotel chose on Business Evolution Consulting as the project manager and the latter firm helped to formulate a plan called the Kimpton EarthCare (Slye 2015). The program so far has remarkable benefits to both the hotel group’s management and customer experience. Planning the project occurred in three phases, the first of which was of remarkable success. The remaining two faces of the project are yet to be completed. They include a recycling project, and replacement of the hotel equipment including fabrics with organic materials. The two latter projects faced objection from a section of stakeholders. In ensuring proper and reasonable arguments on the returns from investing in the two projects, there is a need for a review of fundamental lessons from the first project. The first lesson for stakeholders is the fact that the firm has a desire for excellence and creation of difference in approach to balance between corporate strategies and management of the environment. For such a case, it is justified all stakeholders in the corporation should consider that there has already been past success (Silverman & Thomas, 2006). Success is because the company put the project as a part of its vision. There is a generalized ideology for the advocacy for environmental care among the business across the globe. The company already has a history of venturing into managing the environment, which makes it unique among the customers. Some people may consider that the Green initiative is no longer news to the public because the corporate headquarters has the plan

Choose a pathogen Assignment Example | Topics and Well Written Essays - 1250 words

Choose a pathogen - Assignment Example The disease burden caused by rotavirus is so huge that intervention needs to be taken. Each year rotavirus causes 114 million episodes of gastroenteritis patients, necessitating primary health care and hospitalization. Studies done recently indicative that 41 % of diarrhea in children is mostly caused by rotavirus. If it is controlled, then a bigger portion of hospitalization cases on diarrhea will be reduced drastically, and subsequent deaths cabbed. To this effect, studies have been done on how the virus can be put into control in causing all this epidemiological diseases. The vaccines that were introduced have played an integral role in handling the havoc and the capability of this virus to human population diseases. Rotavirus vaccine has been one of the major breakthroughs in the field of medicine especially pediatric medicine (Bhojwani, 2009). The microscopy of rotavirus is usually done under electron microscope staining procedure. The integrity and the result largely depend on the type, pH and the time of the stain. The three aspects must be put into perspective for the positive finding during observation. Prior to microscopy, the virus must first be isolated, cultured and stained before it can be viewed on the electron microscope. The cultivation of the virus sound technical but also interesting in doing it. The isolation of the virus is done on the stool taken from the human being who is suffering or suspected to have the virus. For example, avian rotavirus strain, CH2, is cultivated in embryonated eggs. It can be done on the yolk sac, amniotic, allantois in combination with membrane of inoculation. After cultivation, the virus will multiply in huge numbers given the multiplying capability. It is from this inoculated culture of the chicken rotavirus virus that a sample undergoes examination via the electron microscope (Parashar et al., 2009). The virus appears as a wheel where the spikes seen are the virulence factors that the virus uses to

Race, Gender, Imperialism and American History Essay

Race, Gender, Imperialism and American History - Essay Example Historical accounts make it abundantly clear that it is the combination of the three key factors i.e. race, gender, and sexuality that has helped shape some of the major domestic and foreign policies in the United States. This essay looks at how the politics of race, gender, and sexuality contributed in shaping the domestic and foreign policies in America as we know today by exploring the American history and through a comprehensive study of its culture and the identities of the people of color which greatly influenced the country's overall political framework. Race: Causes & History Racism first emerged in the 16th and more specifically during the 17th century when Europeans began enslaving people from Africa as well as the new world. During this period however racism meant that 'certain people who were defined as non-Europeans find themselves ruled and governed by Europeans'. Causes: The key motivation behind it was grounded in economics driven by the motive of profit maximization. The laws that encouraged racism and the racial segregation of people of color were hence developed to enable the whites to use the non-whites as commodities / resources that helped them in achieving their profit objectives. Most of these slaves were hired by the whites to work on plantations since ownership of slaves was regarded as the greatest form of wealth (Racism - A History). The underlying factors that led to the rampant racist attitudes towards the people of color were the inherent fear and apprehension regarding these 'foreign' races. Blacks, for instance, were perceived as half humans and half animals (Racism: A History) while the Native American tribes were perceived as brutes who kill defenseless women and children (Baigell 4). The concept of â€Å"race† during a fair part of the 19th century was defined strictly with regard to the skin color and the individuals were socially categorized in accordance with their respective race with Europeans (whites) occupying the top spot. However, in 1922 in the case of Ozawa v United States the courts ruled that 'the test of race afforded by the color of the skin of each individual is impracticable as that differs greatly among persons of the same race, even among Anglo-Saxons, ranging by imperceptible gradations from the fair blond to the swarthy brunette, the latter being darker than many of the lighter hued persons of the brown or yellow races'. Thus suggesting that racial boundaries cannot be bound by skin color alone and hence cannot be used to racially divide people (Lopez 195). You need a transitional sentence that connects this paragraph to the next. So even though the law exists, racism still prevails at an institutional level. The legal and judicial sy stem in the U.S. had time and again used the law as a tool of racial segregation. One such instance is the case of the manner in which the U.S. used the law to prevent mass migration of Chinese workers to California during the gold rush. The state of California passed its first anti-Chinese laws during the 1850s including the levying of a special tax targeted at the Chinese to dissuade them from flooding American shores in hordes (Bill Moyers Special:

Marketing Strategy Individual Assignment in one of the Business Essay

Marketing Strategy Individual Assignment in one of the Business Planning assignment parts - Essay Example The objective of the company is to serve the people with healthy food and provide its customers with a healthy lifestyle. The company’s priority is to provide the customers with excellent food. Goal and objective of the organization includes, The mission of Crazy Food plc is to provide its valued customers high quality food and prompt service in a courteous and friendly manner. The mission of the organization can be achieved with the above set goals and objectives. In order to provide prompt service, the company aims to reduce the customers waiting time by 10minutes, involve organic food and use products which are low in fats and cholesterol. The products of the company would include the processed food and the ready to eat food products. The first brand of the company will be the confectionery brand by the name Crazy bite. Crazy Bite is a brand that have different favored sweets bar which will be available in different shapes and designed. It is one of the confectionary products of crispy in nature and coated with chocolate. The company provides a high class product as well as customer service. Unlike other food processing and ready to eat organization, Crazy food aims to provide its customers with the top quality of food products, which includes organic food at a large quantity at a reasonable price. The organization has adopted the low cost differentiation strategy as the prices charged are relatively low as compare to its competitors and aims to be the cost leader in the food processing industry and it differentiates its product by offering organic food products in the category of chips and dark chocolates along with others. Potential partners would be those health care centers or also those stores which keep healthy products. One of the most effective partners would be the organic food centers. People nowadays prefer organic and healthy food and thus they would

Strategic Management Practice Assignment Example | Topics and Well Written Essays - 4750 words

Strategic Management Practice - Assignment Example The strategic management practice has been analyzed with respect to the operations of the Virgin Trains. This required an analysis of the external and internal environment of Virgin Trains. The external analysis has been carried out using the theoretical frameworks of PESTEL and Porter’s Five Forces. The internal analysis takes into consideration the availability of resources and the core competencies of the company. This analysis has helped in addressing the strategic issues faced by the organization. The strategic management practice has helped the company to design an appropriate course of action in order to attain the organizational goals. The strategies also include monitoring of the performance of the company and address the gaps on a continuous basis using a balanced scorecard to achieve the goal of the organisation. Introduction The report involves an application of the strategic management practice in case of Virgin Trains Company of UK. The background information on Virgin Trains has been presented below along with the theoretical framework of strategic management practice in organizations. Company Background: Virgin Trains Company Virgin Trains Company is jointly owned by the Virgin Group and the Stagecoach. Virgin Group holds the majority share with 51% stake in the company whereas Stagecoach holds a share of 49% in the company. The company has been providing train services in the Intercity West Coast region for the last 16 years since 1997. The company operates and provide long distance passenger train services in the routes of western part of UK. The trains run from the areas of Greater London towards the stations of North West England, West Midlands, Scotland and North Wales. The train services of the company cater to a cumulative population of 18 million people in various cities of UK. The various cities connected by the train services of the Virgin Train Company are London, Manchester, Birmingham, Edinburgh, Glasgow, etc (Virgin, 2013). The Virgin Group was awarded to own the operations of the Intercity West Coast in 1997 after beating Stagecoach and Sea Container. In 1998, the Virgin Group sold 49% of its stake to Stagecoach. After getting the contract to run passenger train services from London to the western parts of UK through the Intercity West Coast franchisee, Virgin Trains implemented its work of upgrading the rail tracks and networks in the western coast so that the train speed could be increased to 140 miles per hour. However, due to the suspension of the contracts by the management and subsequent cash outflows for the planned project, the up-gradation work was reduced to attain a speed of 125 miles per hour. In 2005, the first stage of up-gradation work was completed and the Virgin group published its train time table with the frequency matching speed of 125 miles per hour. The subsequent development work for the rail networks in the western coast was continued by the Virgin Rail Group and in 2009; the n ew high frequency timetable for

Sustainable Design Essay Example | Topics and Well Written Essays - 4000 words

Sustainable Design - Essay Example The balancing of these aspects in the new product development design is the outlook of 'Sustainable product development and design'. "To create sustainable products and services that increase stakeholders' 'quality of life', whilst at the same time achieving major reductions in resource and energy use, will require a significant emphasis on stimulating new ideas through higher levels of creativity and innovation"- e generation Business Learning Centre. Thus it becomes evident that creating new designs may need increased creativity as well as the fullest involvement form the varied strata of people, if new solutions and designs are to be generated which will substantiate the Sustainable Product Design Development. In general 'sustainable development' is to be seen as a basic human concept dealing with the kind of environment the people would like to live in. Sustainable development is a strong image but a provocative one. The best place to get good suggestions on the sustained development is the 'customers'. Many companies have forgotten to talk to customers but have focused inwardly on the technological and improvements required for, primarily eco-design using less energy and less components etc. In many cases such suggestions may not be the right solution but nevertheless, it can be demonstrated that new ideas can reach marketplace if the conditions are right." Quite understandably, the majority of people do not understand the academic concept of sustainable development. Indeed, research for the Department of Environment in the UK, indicated that sustainable development was seen as a government construct to keep people out of environmental issues" Martin Charter and Anne Chick (1997). Keepi ng this context in view, this paper attempts to cover an overview of creation of new sustainable product designs to manufacture products, services and product service systems in so far they address economical, social and environmental issues. This paper also aims to have a re-look in to the past, study the present and suggest possible future solutions to the impact of product design on these issues. 2.0 SUSTAINABLE PRODUCT DESIGN-ECONOMICAL ISSUES As we described at the outset, good design and good business go hand-in-hand. The best challenge in business that a firm may face is to arrive at an exact product design even at the first instance so that the rushing to be first to the market will not result in design flaws and the resultant poor performance of the product. This may totally negate any advantage resulting to the firm because of its efficient and quicker 'time to market'. "An effective design process: Matches product or service characteristics with customer requirements Ensures that customer requirements are met in the simplest and less costly manner Reduces the time required to design a new product or service and Minimize the revisions necessary to make a design workable." - (Roberta S. Russell & Bernard W. Taylor III 2003) All the above objectives flow only in one direction; that is to maximize the benefit of the value design. All forces in an organization work in cognition to align themselves with the common aim of achieving market share, sales volume, brand reputation, customer loyalty, profit margin and channel growth and so on. A careful analysis of these

Religious Identity Essay Example | Topics and Well Written Essays - 2250 words

Religious Identity - Essay Example Religious identity thus refers to â€Å"a people’s ways of relating to their religion, including their association with a certain religious community, the strength of their belief in the preferred religion, and their ways of demonstrating those beliefs in their day to day lives.† It can be equated to membership to a religious grouping or community, this being regardless of the person’s religious activity or participation. It may be referred to as a specific type of Identity formation focusing mainly on group membership and the importance of the membership as pertaining to self-conception of the individual. Similar to either cultural or ethnic identities, the religious context provides generally a perception from which to view the world, a set of principles of guiding one’s lifestyle and the myriad of opportunities available of socialization with different people, generational differences regarded. As a whole, religious identity is affected by factors such as a person’s gender, generational status and ethnicity.... Religion is intricately intertwined with various aspects in the socio-cultural arena, that the above three factors are always present in the shaping of an individual’s religious identity. Ethnic differences; according to the Social Identity Theory, emerge when individuals of ethnic minority groups feel threatened in terms of identity, thus reasons for their emphasis on their social identities as a means of maintaining positive self-conception. Gender differences may impact on one’s religious identity; this being exemplified through the characteristic participation of the female gender in religious activities and in their expression of religion as being an important aspect of their lives, this being in relation to their male counterparts (Bryan Chosley Shepherd; The University of Texas at Austin. Sociology 32). Generational differences, categorized as either being first, second and third, where the first and second-generation individuals may have higher levels of religio us identity as compared to their third generation counterparts. Immigrants, in efforts of readjustments to the often-stressful changes associated with immigration, highly seek an environment provided by a place of worship that encompasses a community of emotional, financial and social support. Focus is placed on the stages of Adolescence and early Adulthood since adolescence is a developmental period that is crucial to an individual’s identity development. At this stage, there are various opportunities for the exploration of the ethnic, cultural and religious traditions present in the individual’s society, but within constraints erected by their parents or guardians. Influences can be both internal and external; depending on extent/exposure of socialization