Situation Analysis for Revive! UK

Situation Analysis for Revive! UK SITUATION ANALYSIS Situation analysis is the first step on a marketing communication plan. It is necessary step for a company to recognize the key markets issues and understand communication drivers (Fill, 2009). The goal of current assessment is Revive! Company to follow the above glidepath and in the end of the situation analysis there should be key issues that will drive the campaign objectives and communication plan of the company. 1.1 Organisational Analysis Revive! UK operates in the automotive repair sector since 2004 but its history goes back to 1994 as a franchise of Colourworks. The central offices of the company are located is in Rugby with 58 UK franchisees and 135 technicians in total. Their main services include Small and Medium Area Repair Technique such as: Bumper scuffs or scrapes Alloy wheels damage Paint or bodywork scratches Blending repairs to wheel arches Vandal scratches Cosmetic repairs Minor paint repair to trim Body panels Besides providing the above services, Revive! UK is strongly focused on franchising sales as a key mean of growth and market expansion. This fact is also supported from their decision to poach one of the top industry experts on franchising as a franchise director. In the franchise sales sector Revive! UK offers to the clients: Training Branding Minimum personal investment  £10,000 Accreditation systems The company had a 20% increase in sales on year with over 45% of all franchisees running multi van businesses (Revive! Auto innovations (UK) Ltd Bfa, 2017). Their cash in hand was increased from 2014 and according to companys latest financial data for 2015 their Net Work was increased 39,35% from 2014. Revive! UK performs in business to business environment and at the same time directly with the general public. They work closely with dealership groups, fleet and insurance companies and one example of their partners is National Tyres and Autocare (Revive! Auto innovations (UK) Ltd Bfa, 2017, Endole.co.uk, 2017). Key issues: Main focus of the company in franchising sales Very good latest financial data (Their cash in hand was increased from 2014 and according to companys latest financial data for 2015 their Net Work was increased 39,35% from 2014). Possible action: from marketing aspect the company should make more visible their actions in order to be easier approachable for the costumers. During this assignment it was very hard and à Ã¢â‚¬ ¡Ãƒ Ã‚ ÃƒÅ½Ã‚ ¿ÃƒÅ½Ã‚ ½ÃƒÅ½Ã‚ ¿ÃƒÅ½Ã‚ ²ÃƒÅ½Ã‚ ¿Ãƒ Ã‚ ÃƒÅ½Ã‚ ± to find details for the company. It is vital for their franchising sales to give as more details as possible to the costumer to make their first step, to make a call into the company. Communication strategy The main communication strategy of the company is based on three basics elements: the convenience, the quality and the low cost of their services. There is no specific campaign for franchise sales besides the information on the website or the public relations stories on websites for the franchising industry. The first impression of a potential costumer with the company comes through the companys website. In order to convince a customer to go through the whole website, get informed about the services and make contact with the company, the website should be visually appealing, should give a general customer relationship management, personalisation and privacy (Mà ¶ller, Brezing, and Unz, 2012; Solutions, 2012). In case of Revive! UK it is found that the website is appealing, well designed, professional and easy to use. It has relevant service information and a standalone section dedicated to public relation stories, while communication contacts are easy to spot on main page. Franchisi ng is also easy to spot with most relevant information. Revive! UK has also a Facebook page with 2,442 followers and they have posts 2-3 times a week. The reviews from clients on the Facebook page are positive. There is no interaction among the company and the Facebook page visitors-followers. It is important to mention that besides Facebook page, the company does not have any other social media tool. Also, according to the companys website, Revive! UK does social responsibility actions for charity organization and community support which are not communicated through other channels beside their website and Facebook page. Another factor that was detected through this assignment is the poor optimization that the company has done for search engines. During the search for the company on Google with different words like: care repair UK, SMART repair services, minor car damage reaper UK, the position of Revive! UK website was not among the first results of the research (appentises a,..). In order to be noticed, the company should improve SEO as a digital marketing practice which will focuses on optimizing the website to increase the number of visitors the site receives from search engines. Key issue: Low Search Engine optimization Many activities with social impact but without being well communicated No interactive social media Possible Action: The company need to examine again the keywords and contents that they are using for the SEO. They should find the correct keywords to connect with words that clients use. But this is not the only solution. Because in some cases according to Ledford (2008) having optimized the correct keywords it is not enough. Factors such as advertising campaigns and update frequencies also affect SEO (Ledford, 2008, pg 14). So, a better strategy on the search engine optimization, without forgetting the optimization for mobile users The company should promote through different channels their social activities. For example, the latest action that they organized Andrew Jordan Goes Calendar Girls for Charity was only promoted from their website. Searching for articles or stories on Google there were no result for this action. In this case, a better PR strategy on this sector of the company would increase their communication strategy. The only social media that the company is using is Facebook. The use of Facebook, although, is limited on posting only news for the company. There is no feedback on the clients comments, even the fact that the comments are good. First of all, as many social media channels the company uses there is a good possibility to increase the SEO. The use of social media should give the opportunity to the company to communicate with its clients. A contest for a free service which would be only through social media, asking followers their opinion for something new that company did, engaging the franchisors in the social media game, these could be some steps to be more involved with their clients/followers/visitors etc. 1.2 Market Analysis 1.2.1 PEST Analysis for Revive! Company PEST analysis is a managerial tool used to analyze and measure market potentials and stands for political, Economic, Social and Technological issues. Political Potential changes on the franchise regulations because of Brexit. EU competition rules will continue to apply to franchising post-Brexit although the Commission will have reduced powers, and block exemption measures at UK level will be needed. (International Franchise Association, 2016) Potential increase in taxes. According to the Bank of England taxes are expected to increase in the following years (Inman, 2017). First of all this means that will affect Revive! UK services and products. With potential increase in taxes Revive! UK will have to increase their prices. That probably will make them to lose one of the current advantages that they have; which is cheap prices. As for the customers a potential increase in taxes will reduce their buying power. Potential risks on franchising outside UK. Due to a potential Brexit. It is unclear which will be the legislature of EU and company should re-examine it is franchise strategy (International Franchise Association, 2016). Import/Export tax duties applied for leaving common market. Changes on agreements would mean potential increase custom duties that will lead to more expensive row material, paint tooling, machines etc import. Export goods might lose pricing competitive advantage and become more expensive to EU market (Whos Who Legal, 2017). Economic Decrease of car sales on 2016. According to articles there are possibilities of a decrease on car sailings. This means that costumers will try to keep their old cars and fixing them if it is necessary (Sharpe, 2016). Worries for new trade deals with EU because of Brexit. According to articles because of Brexit Uk will give up full access to the single market along EU. In a soft Brexit trading would be on a tarrif-free basis (Sharpe, 2016; Bennett, 2016). These factors may make the company more cautious on investments or franchising outside UK. Potential interest rate increase (Moneywise, 2013). Increase of GDP and average salary for 2016(Statistics, 2017) Current improve export rate due to currency exchange Euro VS GP These facts show that costumers will have a good average of salary and this means that they will be more elastic on spending. According to the above information, because of the ongoing Brexit situation, franchising in another European country at this moment would be a risk for the company. The only countries that Revive! UK can approach are Ireland and Scotland. Since they already have tried to franchise in these countries years before without succeeding, probably now with the knowledge and the expertise they have would be easier. Social Current low unemployment rate with uncertain future projection (Statistics, 2017). There is a decrease of the number of the unemployment in the last 2 years (Appendixes). Need for vehicles and repairs expected to have a growth trend. Customer perception trend swift from car being a status symbol to fuel efficiency and low emissions. Customer buying pattern expected to change to short term investing into repairing existing cars for as long as possible before switching to new eco friendly vehicles. New legislation for low fuel cell cars, eco- friendly cars, paint and waste disposal. This factor should make the company examine the products that use in order to be eco- friendly. Technological Catch up changing technology on new cars that will be battery cars etc. This factor means that the company should gain knowledge and skills in new products for these new cars. Improvements in technology for client services. New technology in order to improve client services. Since the companys advantage is the direct answer to the client there should be some improvements from technological aspect. There should be more use of social media and more interactive relation with the costumers. 1.3 Competitor analysis General information Services History Franchise Investment location Clients Minimum investment Support for the franchisees Perfect Detail Smart Repair Mobile minor damage Paint Vinyl Windscreen Bodywork alloy wheels Online shop 150 years Yes UK General public Main dealers Brands (McLaren, Jaguar and Rover) Retailers groups  £10,000 Training Equipment selection Van installation Branding Website and social media support Chips away Brand Leader Automotive paint repair system Car body repairs Bumper scuffs Paintwork scratches Minor dents kerbed alloy wheels 23 years Yes Over 220 units UK General public Main dealers Retailers groups  £15,000 Branding Training Ongoing support Exclusive territory National advertising Expansion opportunities Dentwizart/ Flying colors services Smart repairs Cosmetic damage Scratches Scrapes Bumper scuffs Vandal damage and chips away Yes UK, Europe, North America General public Main dealers Retailers groups  £22,950 Personalised website Training Credit control management services Exclusive geographic territories Low frontend fees SprintFinish Scratches Bumper Scuffs Damaged Interior Trim Damaged Alloy Wheels Repairs to: tears holes cigarette burn in seats and carpets 20 years Yes UK General public Main dealers Retailers groups Charges on different services (more details on appendix 12) Ongoing training defined territory branding UK Final touch Car paint work Smart repairs 24 years New Zealand 4 years in UK Yes UK, Ireland, Europe  £29,995 Exclusive geographic territories Training Machinery, paint, supplies and stock items Marketing material Business and accounting reviews Car Medic SMART repairs Alloy wheel refurbishment Car interior repairs Car seat repairs Car upholstery and car interior plastics 20 years / New in franchising No data Comprehensive Skills, HS and Commercial Training Quality Branded Tools Consumables. Competitive Package including all you need to run your own business Low franchise management fees Key points: Relatively with the most of their competitors Revive! UK has less main services (no inside repairs, no online shop etc.). As most of their competitors the company is operating in England ΆºÃƒÅ½Ã‚ ¹ÃƒÅ½Ã‚ ³ÃƒÅ½Ã‚ ¿Ãƒ Ã¢â‚¬Å¾ÃƒÅ½Ã‚ µÃƒ Ã‚ ÃƒÅ½Ã‚ µÃƒ Ã¢â‚¬Å¡ à Ã¢â€š ¬ÃƒÅ½Ã‚ ±Ãƒ Ã‚ ÃƒÅ½Ã‚ ¿Ãƒ Ã¢â‚¬ ¡ÃƒÅ½Ã‚ µÃƒ Ã¢â‚¬Å¡ ÃŽÂ ³ÃƒÅ½Ã‚ ¹ÃƒÅ½Ã‚ ± ÃŽÂ ±Ãƒ Ã¢â‚¬ ¦Ãƒ Ã¢â‚¬Å¾ÃƒÅ½Ã‚ ¿Ãƒ Ã¢â‚¬ ¦Ãƒ Ã¢â‚¬Å¡ à Ã¢â€š ¬ÃƒÅ½Ã‚ ¿Ãƒ Ã¢â‚¬ ¦ ÃŽÂ ¸ÃƒÅ½Ã‚ µÃƒÅ½Ã‚ »ÃƒÅ½Ã‚ ¿Ãƒ Ã¢â‚¬ ¦ÃƒÅ½Ã‚ ½ ÃŽÂ ½ÃƒÅ½Ã‚ ± ÃŽÂ ±ÃƒÅ½Ã‚ ³ÃƒÅ½Ã‚ ¿Ãƒ Ã‚ ÃƒÅ½Ã‚ ±Ãƒ Ã†â€™ÃƒÅ½Ã‚ ¿Ãƒ Ã¢â‚¬ ¦ÃƒÅ½Ã‚ ½ franchise According to google search some of the competitors have better SEO strategy (appendix.) Relatively young company with low market and reputation in comparison to their main competitors. 1.4 Consumer Analysis Revive! UK company started their economic activity as a company that provides smart car repair services. Their customers are general public, dealership groups, fleet and insurance companies (Revive! Auto innovations (UK) Ltd Bfa, 2017). Clients in the general public group, according to the data and information that have been collected for this coursework, could be people from 17 years old to 25 years old that are more possible to have small damages in their cars and costumers from 45 to 60 that are also prone to small damages. These consumers in the ACORN classification may be from the category- Financially Stretched 38: Semi-skilled workers in traditional neighborhoods and from the category Comfortable Communities 25: larger family homes, multi-ethnic areas but also from the category 15 younger professional in smaller flats (ACORN/CACI, 2013). Another category that possibly buy Revive! UK services belong to the category 49: Young families in low cost private flats. (Appentixà ¢Ã¢ ‚ ¬Ã‚ ¦) The gender that is more interested in the products and the services are male. Also, according to a Mintel research from 2015 shows that 31% of adults drive a car under 3 years old and a 50% of the drivers have cars over 3 years up to 10 years old (Mintel, 2015). This research may reinforce the fact that costumers use smart repair car services. For the franchise sales the costumers are from different categories. According to statistics on business start-ups the characteristics of majority of entrepreneurs are white males in their forties. Specifically: 25% of employer owners are between 35 to 44 years old, 31% are 45 to 54 years old 26% are 55 to 64 years old 29.4% of owner managers tend to be A Level or equivalent 21.8% followed by a degree or equivalent 11% has no educational qualifications. Two-thirds of entrepreneurs had no prior experience of owning or managing a business, Half of active entrepreneurs have previously worked in the sector they start a business in. (Startup Team, 2004) In agreement with the above information the costumers on the franchising sales of the company may be in the type 28: Owner occupied terraces, average income (ACORN/CACI, 2013). In this category there are people with income around or above national average, moreover their educational status are in national average and finally in a combination of characteristics such as average age and savings it is shown that this category are in the middle of the average age (ACORN/CACI, 2013), (Appendix ..) 1.5 SWOT Analysis/ Key issues Strengths Revive! Operating nationwide with 58 franchisees with 135 vans Increase of cash in hand and bank in 2014 to 2015 Increase on current Liabilities 2014 to 2015 Increase of total assets Recognized and specialist employees 20% increase in sales on year with over 45% of all franchisees running multi van business Achieved Internationally recognized Investors in people status Investment in systems and technology to reduce franchise admin time and improve Updated website B2B and B2C services Mainly focused in franchise Weaknesses Decrease on Net Worth Potential loss of sales in customers that require other features (tyre ..) Mainly focused in franchise The company operate only in England Relatively young company with low market and reputation No interactive social media Many activities with social impact but without being well communicated Low Search Engine optimization Not enough promotion Revive! UK has less main services (no inside repairs, no online shop etc.). Opportunities Decrease of car sales on 2016 (Sharpe, 2016) Increase of GDP and average salary for 2016 Current improve export rate due to currency exchange Euro VS GP Unknown agreements among UK and EU for franchising sector exporting of goods due to currency Euro vs GP Change on customer buying pattern into being more in repairing their cars than buying new ones Threats Potential changes on the franchise regulations because of Brexit (Mark, 2013) Potential interest rate increase (Moneywise, 2013) Unknown agreements among UK and EU for franchising sector importing of goods: Changes on agreements would mean potential increase custom duties that will lead to more expensive row material, paint tooling, machines etc. Potential increase in taxes (Inman, 2017) Low unemployment rate with uncertain future projection (Statistics, 2017b ). 1.6 Key Issues From the above SWOT analysis the key issues that should the company consider in a new communication campaign are: Recognized and specialist employees Achieved internationally recognized Investors in people status Investment in systems and technology to reduce franchise admin time and improve Mainly focused in franchise Only in England No interactive social media Many activities with social impact but without being well communicated Low Search Engine optimization Not enough promotion 2. MARKETING COMMUNICATION OBJECTIVES Make your Smart move with Revive Reflecting on the above key issues, the companys next communication campaign should be focused on: Raising awareness to specific target group in order to increase their publicity through online marketing tools such as website and social media. Making franchise sales in another market beside England. Since the company in the past have tried to distribute their franchise product in the N. Ireland and Scotland market and there were no results (based on the information that we gathered for this assignment) it is time to make efforts again but only in one of the two countries. It is suggested here Scotland. The campaigns name would be the same but other distribution channels. To get involved in a new market, the communication and marketing steps should be more focused. The main marketing communication objectives of the campaign are: 1. Increase awareness with 20% among adults 25-35 years old, of category 2 Rising Prosperty: 2.15 younger professional in smaller flats (ACORN/ CACI, 2013) in the area of West Midlands for Make your smart move with Revive! campaign starting from March 2017 September 2017. 2. Increase awareness with 10% among adults 30 to 45 years old, of category 2 Rising Prosperty: 2.18 career driven young families (ACORN/CACI, 2013) in the area of Edinburgh for Make your Smart move with Revive! campaign starting from March 2017 September 2017. APPENDICES REFERENCES Fill, Chris. Marketing communications: Interactivity, Communities and Content Chris Fill, 5th edn. Essex: Pearson Education Limited. Westwood, John. How to Write a Marketing Plan, edited by John Westwood, Kogan Page, 2013. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/coventry/detail.action?docID=1135738. Jobber, D. and Ellis-Chadwick, F. (2012) Principles and practice of Marketin+. 7th edn. London: McGraw Hill Higher Education. Halik, J. (2012). The application of PEST analysis based on EBRD and IBRD methodology. Central European Business Review, 1(3), 14-21. Thomas, H. (2007). An analysis of the environment and competitive dynamics of management education. Journal of Management Development, 26(1), 9-21. Whos Who Legal, 2017 What does Brexit mean for Franchisors around the world? the latest legal features, research and legal profiles whos who legal. Available at: http://whoswholegal.com/news/features/article/33494/what-does-brexit-mean-franchisors-around-world/ (Accessed: 15 February 2017). Inman, P. (2017) UK tax burden will soar to highest level for 30 years, warns IFS. Available at: https://www.theguardian.com/business/2017/feb/07/ifs-warns-steep-cuts-tax-rises-40bn-black-hole-uk (Accessed: 14 February 2017). Copyright (2016) International How does Brexit impact international Franchisors with franchisees in the EU? Available at: http://www.franchise.org/how-does-brexit-impact-international-franchisors-with-franchisees-in-the-eu (Accessed: 14 February 2017). Shoosmiths (2017) What does Brexit mean for UK franchising? part one. Available at: http://www.shoosmiths.co.uk/client-resources/legal-updates/what-does-brexit-mean-for-uk-franchising-part-one-12369.aspx (Accessed: 14 February 2017) Goodchild, R. (2017) Does your vehicle have minor damage? Dont worry we can repair it! Available at: https://revive-uk.com/ (Accessed: 14 February 2017). Revive! Auto innovations (UK) Ltd Bfa (2017) Available at: https://www.thebfa.org/members/revive-auto-innovations-uk-ltd (Accessed: 14 February 2017). Endole.co.uk, 2017 Revive! Auto innovations (UK) limited company information. Available at: https://www.endole.co.uk/company/05115063/revive-auto-innovations-uk-limited (Accessed: 14 February 2017) Sharpe, T. (2016) Misfiring UK car market could see 9% decline in 2017. Available at: http://www.am-online.com/news/market-insight/2016/10/07/misfiring-uk-automotive-retail-market-could-see-9-decline-in-2017 (Accessed: 15 February 2017). Bennett, J. (2016) Hard Brexit will leave UK car industry hanging by a thread. Available at: http://www.am-online.com/news/market-insight/2016/10/11/hard-brexit-will-leave-uk-car-industry-hanging-by-a-thread (Accessed: 15 February 2017). Moneywise (2013) When will UK interest rates rise? Available at: http://www.moneywise.co.uk/news/2017-01-23/when-will-uk-interest-rates-rise (Accessed: 15 February 2017). Statistics, O.F.N. (2017) Gross domestic product, preliminary estimate: Oct to Dec 2016. Available at: https://www.ons.gov.uk/economy/grossdomesticproductgdp/bulletins/grossdomesticproductpreliminaryestimate/octtodec2016 (Accessed: 15 February 2017). Statistics, O.F.N. (2017) Unemployment rate (aged 16 and over, seasonally adjusted). Available at: https://www.ons.gov.uk/employmentandlabourmarket/peoplenotinwork/unemployment/timeseries/mgsx/lms (Accessed: 15 February 2017). ACORN/ CACI 2013 Available at: http://acorn.caci.co.uk/data/#t38_p1 (Accessed: 15 February 2017). Sharpe, T. (2016) Misfiring UK car market could see 9% decline in 2017. Available at: http://www.am-online.com/news/market-insight/2016/10/07/misfiring-uk-automotive-retail-market-could-see-9-decline-in-2017 (Accessed: 15 February 2017). Mà ¶ller, B., Brezing, C. and Unz, D. (2012) What should a corporate website look like? The influence of Gestalt principles and visualisation in website design on the degree of acceptance and recommendation, Behaviour Information Technology, 31(7), pp. 739-751. doi: 10.1080/0144929x.2011.642893. Solutions, S.W. (2012) Articles. Available at: https://www.spritzweb.com/resources/good-website-characteristics.html (Accessed: 18 February 2017). Ledford, Jerri L.. SEO: Search Engine Optimization Bible, edited by Jerri L. Ledford, Wiley, 2008. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/coventry/detail.action?docID=331516. StartUp Team, (2004) The average entrepreneur | page 2 of 2 | startups.Co.Uk: Starting a business advice and business ideas. Available at: http://startups.co.uk/the-average-entrepreneur/2/ (Accessed: 18 February 2017).

To What Extent Did the Bolsheviks Succeed in the October Revolution and the Civil War Due to Weakness in Opposition?

â€Å"To what extent did the Bolsheviks succeed in the October Revolution and the Civil War due to weakness in opposition? † The Bolsheviks were not a majority party in Russia, and it is therefore quite an achievement that they not only managed to gain power, but that they held on to it. On paper, you would not have thought the Bolsheviks would have been able to seize power or maintain it if faced with any substantial opposition, so does this mean that their success was dependant on the weakness of their opponents? The military support the Bolsheviks had in the October Revolution was not at all substantial. It took a mere 500 Bolshevik troops to storm the Winter Palace and overthrow the Provisional Government. It would seem that, despite the achievement the Bolsheviks has gained by creating any form of military help, the weakness of the Provisional governments own military protection was the reason why the Bolsheviks had such an easy time taking power. The Provisional Government's resistance was almost non-existent in terms of military, only a few Red Guard soldiers were wounded, most of which may have been from accidental friendly fire, and all of the Provisional Government's forces had completely deserted. In that sense, the success of their military assault on the Provisional Government was almost entirely dependant on that the Bolsheviks did not have to face any form of opposition with similar troops numbers. Even the famed ex-Menshevik turned Bolshevik Leon Trotsky admitted that 500 good men could have defeated the Bolshevik's force, but also asked the rhetorical question of where the Provisional Government was to get 500 good men. However, the Civil War was quite different in terms of military conflict. The Bolshevik's were not facing armies who put up virtually no resistance. The casualties for both the Red's and the White's were high, around 1. 2 million for the Reds and 1. 5 million for the Whites. The Bolshevik's also faced 2. 4 million white troops in opposition, an infinitely larger force than that which had been protecting the Provisional Government. The Bolshevik's however, had increased their own military size to an impressive 3 million. This was done through conscription, and the result was an extremely large army, made up mostly of peasants, with the more favourable troops coming from urban backgrounds. The creation of such a ast army was certainly a show of Bolshevik strength, but again, as with the October Revolution, the armies they faced were often of low morale and not entirely devoted to the cause. The 2. 4 million in White opposition came from an eclectic background of tsarists, western anti-communists and other armies with their own agendas, such as the Czech Legion who were only really interested in Czech independence, the Kubans, as we ll as a number of Generals who were seemingly all out to gain for themselves, such as General Kolchak who was elected ruler of Siberia, but also declared himself supreme ruler of Russia as well. These clashing ideals and the fact that the White forces were so scattered Geographically proved a major disadvantage, as although the Bolsheviks faced threats from all sides, these threats were part of seemingly very disorganised and uncoordinated attacks, which meant that the very centralised Red forces were able to deal with these attacks very efficiently as they were never facing large concentrated armies. Though the Bolshevik's advantages were not completely due to the weakness of White coordination. The Bolshevik's had decided very early on that in order to defeat the Whites, they needed to centralise their forces around Moscow, the major industrial city and new capital of Russia. Doing this allowed them quick and easy access to munitions and other military equipment, whereas the Whites were often waiting around for ammunition drops from the Western allies. As well as this, the Red Army had access to and control over the railways, which also helped to speed up the transportation of troops and munitions between the battles. With these advantages, the Red Army ended up being better equipped, more organised and were almost always in the most advantageous positions if it came to a fight. Another factor which can help us to understand the strengths of the Bolsheviks and the weakness of their opposition is the public support that they had. During the October Revolution, the public support that the Provisional Government had was, like it's military power, practically non-existent. The Provisional Government had never actually been elected, they had simply assumed power after the Tsar's abdication, and so had never proved to the public that they were the right people for the job. Under the provisional government, the country had become almost a law unto itself, with the peasants revolting in the rural areas, illegally seizing land from landlords. This was because the provisional government had failed to solve the land problems in Russia, and the peasants were getting so desperate that they resorted to the seizing of land, just like back in the days of the broken Tsarist system. In addition to this, there were numerous strikes in urban areas regarding the War. The War was, like the land problem, one of the primary reasons for the uprising against Nicholas II's rule, and that the provisional government had come into power yet seemed reluctant or were unable to solve these problems greatly decreased their popularity with the Russian people. As a result, their favour was leaning more and more towards the Bolshevik dominated Soviets. Though that is not to say the Bolsheviks didn't show the initiative to pounce on the problems the Provisional Government was facing and turn them to their advantage. The Bolsheviks themselves led a number of strikes, in which they promised they would end the war and they coined the phrase â€Å"Land to the peasants†. They also showed great insight in their dominating of the Soviets, which were really the more powerful of the dual authority. The Soviets had control of the army, and with the Bolsheviks trying their upmost and succeeding in gaining the most influence of all the parties in the Soviet, they were greatly strengthening their own position. But even then, their dominance could be put down to the weakness and lack of commitment of the other parties. As mentioned before, the Bolsheviks were not the majority party, the SR's and Mensheviks had substantially greater numbers, but the reason the Bolsheviks continued to influence the Soviets most was that the other parties became lazy, and often did not bother attending soviet meetings, whereas the Bolsheviks turned up as often as possible and had much more time to influence the Soviet. The Civil War was quite different. The Bolsheviks did not really have the majority of public support. The War Communism strategy that they adopted made them very unpopular with the general populace, and there were various uprisings and protests throughout the war, however, these were all quite easily quelled by the use of either the Cheka or the Red Army. As well as this, although not all of the people agreed with the Bolshevik's they managed to conscript a huge number of people into the Red Army, even ex-Tsarists, in fact, many officers were ex-Tsarists and were kept in check by the political commissars. They also took harsh steps, known as the Red Terror, which kept the public, for the most part, cooperative out of sheer fear of being killed by the Cheka or Red Army. The White Army cannot really be said to have had a huge amount of support either. They were a very mixed bunch, and nobody really knew what they were about, and so they had no more support than the Bolsheviks from the Russian population. Perhaps one of the most important things a government needs to survive is a driving sense of purpose. During the October Revolution, The Provisional Government were far from an inspiring government, they had of course, sort of had power thrust upon them, they had not gained power by any amazing feat or show of power. The Bolsheviks on the other hand, were led by Lenin and Trotsky, who were both very driven individuals. They both had a phenomenal sense of purpose, being international revolutionaries, they truly believed that what they were doing could shape the world for the better. Similarly, in the Civil War, the White forces did not have a single direction in which they were all aiming to do, besides the destruction of the Bolsheviks. Some wanted power for themselves, some were fighting for the promise of independence, but they were not a particularly unified force, and didn't really have a leader whom they were led by, there was no white equivalent to Lenin and Trotsky. On the other hand, the Red Army were led by the inspiring Trotsky, who, though he was a harsh leader, instilled a huge sense of belief in the Red Army that they would eventually emerge from the war victorious. In conclusion, I believe that the success of the Bolsheviks in both circumstances was not something which could have been achieved without both the strength and initiative the Bolsheviks displayed, or the weakness and lack of drive that their opposition showed, because, although the opposition in both cases had many problems, the Bolsheviks were able to take the upper hand by making sure that they were, by comparison, the stronger side, they were always just better enough so that they emerged victorious, whether they had 500 troops or 3 million, they always had the upper hand.

Harriet Beecher Stowe Quotes

Quotations from Harriet Beecher Stowe, author of Uncle Toms Cabin and other novels and books. Learn more: Harriet Beecher Stowe Biography   Selected Harriet Beecher Stowe Quotations †¢ The past, the present and the future are really one: they are today. †¢ If women want any rights they had better take them, and say nothing about it †¢ Women are the real architects of society. †¢ So long as the law considers all these human beings, with beating hearts and living affections, only as so many things belonging to the master -- so long as the failure, or misfortune, or imprudence, or death of the kindest owner, may cause them any day to exchange a life of kind protection and indulgence for one of hopeless misery and toil -- so long it is impossible to make anything beautiful or desirable in the best regulated administration of slavery. †¢ I no more thought of style or literary excellence than the mother who rushes into the street and cries for help to save her children from a burning house thinks of the teachings of the rhetorician or the elocutionist †¢ I did not write it. God wrote it. I merely did his dictation. †¢ When you get into a tight place and everything goes against you till it seems you could not hold on a minute longer, never give up then for that is just the place and time that the tide will turn. †¢ So much has been said and sung of beautiful young girls, why doesnt somebody wake up to the beauty of old women? †¢ Common sense is seeing things as they are, and doing things as they ought to be. †¢ The truth is the kindest thing we can give folks in the end. †¢ Friendships are discovered rather than made. †¢ Most mothers are instinctive philosophers. †¢ Although mothers bodily presence disappeared from our circle, I think that her memory and example had more influence in molding her family, in deterring from evil and exciting to good, than the living presence of many mothers. It was a memory that met us everywhere; for every person in the town seemed to have been so impressed by her character and life that they constantly reflected some portion of it back upon us. †¢ Human nature is above all things -- lazy. †¢ The bitterest tears shed over graves are for words left unsaid and deeds left undone. †¢ Perhaps it is impossible for a person who does no good to do no harm. †¢ Whipping and abuse are like laudanum: you have to double the dose as the sensibilities decline. †¢ Any mind that is capable of real sorrow is capable of good. †¢ Its a matter of taking the side of the weak against the strong, something the best people have always done. †¢ To be really great in little things, to be truly noble and heroic in the insipid details of everyday life, is a virtue so rare as to be worthy of canonization. †¢ What makes saintliness in my view, as distinguished from ordinary goodness, is a certain quality of magnanimity and greatness of soul that brings life within the circle of the heroic. †¢ One would like to be grand and heroic if one could; but if not, why try at all? One wants to be very something, very great, very heroic; or if not that, then at least very stylish and very fashionable. It is this everlasting mediocrity that bores me. †¢ I am speaking now of the highest duty we owe our friends, the noblest, the most sacred--that of keeping their own nobleness, goodness, pure and incorrupt. . . . If we let our friend become cold and selfish and exacting without a remonstrance, we are no true lover, no true friend. †¢ A little reflection will enable any person to detect in himself that setness in trifles which is the result of the unwatched instinct of self-will and to establish over himself a jealous guardianship. †¢ In all ranks of life, the human heart yearns for the beautiful; and the beautiful things that God makes are his gift to all alike. †¢ Everyone confesses in the abstract that exertion which brings out all the powers of body and mind is the best thing for us all, but practically most people do all they can to get rid of it, and as a general rule nobody does much more than circumstances drive them to do. †¢ A day of grace is yet held out to us. Both North and South have been guilty before God, and the Christian Church has a heavy account to answer. Not by combining together, to protest injustice and cruelty, and making a common capital of sin, is this Union to be saved -- but by repentance, justice and mercy; for, not surer is the eternal law by which the millstone sinks in the ocean than that stronger law, by which injustice and cruelty shall bring on nations the wrath of Almighty God. †¢ Nobody had ever instructed him that a slave-ship, with a procession of expectant sharks in its wake, is a missionary institution, by which closely-packed heathen are brought over to enjoy the light of the Gospel. †¢ When you get into a tight place and everything goes against you, till it seems as though you could not hold on a minute longer, never give up then, for that is just the place and time that the tide will turn. †¢ If it were admitted that the great object is to read and enjoy a language, and the stress of the teaching were placed on the few things absolutely essential to this result, all might in their own way arrive there and rejoice in its flowers. †¢ Home is a place not only of strong affections but of entire unreserve; it is lifes undress rehearsal, its backroom, its dressing room, from which we go forth to more careful and guarded intercourse, leaving behind us much debris of cast-off and everyday clothing. †¢ A man builds a house in England with the expectation of living in it and leaving it to his children; we shed our houses in America as easily as a snail does his shell. †¢ One of the greatest reforms that could be, in these reforming days ... would be to have women architects. The mischief with the houses built to rent is that they are all male contrivances. †¢ I would not attack the faith of a heathen without being sure I had a better one to put in its place. †¢ No one is so thoroughly superstitious as the godless man. †¢ Where painting is weakest, namely, in the expression of the highest moral and spiritual ideas, their music is sublimely strong. †¢ The longest day must have its close -- the gloomiest night will wear on to a morning. An eternal, inexorable lapse of moments is ever hurrying the day of the evil to an eternal night, and the night of the just to an eternal day. †¢ From Dorothy Parker:The pure and worthy Mrs. StoweIs one we all are proud to knowAs mother, wife, and authoress --Thank God, I am content with less! †¢ from the end of Uncle Toms Cabin: On the shores of our free states are emerging the poor, shattered, broken remnants of families,--men and women, escaped, by miraculous providences, from the surges of slavery,--feeble in knowledge, and, in many cases, infirm in moral constitution, from a system which confounds and confuses every principle of Christianity and morality. They come to seek a refuge among you; they come to seek education, knowledge, Christianity.What do you owe to these poor, unfortunates, O Christians? Does not every American Christian owe to the African race some effort at reparation for the wrongs that the American nation has brought upon them? Shall the doors of churches and school-houses be shut down upon them? Shall states arise and shake them out? Shall the Church of Christ hear in silence the taunt that is thrown at them, and shrink away from the helpless hand that they stretch out, and shrink away from the courage the cruelty that would chase them from our borders? If it must be so, it will be a mournful spectacle. If it must be so, the country will have reason to tremble, when it remembers that fate of nations is in the hand of the One who is very pitiful, and of tender compassion. More About Harriet Beecher Stowe Harriet Beecher Stowe ProfileHarriet Beecher Stowe BiographyHarriet Beecher Stowe Links More Womens Quotes: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Explore Womens Voices and Womens History Womens Voices - About Womens QuotesPrimary SourcesBiographiesToday in Womens HistoryWomens History Home About These Quotes Quote collection assembled by Jone Johnson Lewis. Each quotation page in this collection and the entire collection  © Jone Johnson Lewis. This is an informal collection assembled over many years. I regret that I am not able to provide the original source if it is not listed with the quote. Citation information:Jone Johnson Lewis. Harriet Beecher Stowe Quotes. About Womens History. Date accessed: (today). (More on how to cite online sources including this page)

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Friedrich Nietzche Essays - 1406 Words

Friedrich Nietzche was born in Rocken. He spent much of his time alone, reading the Bible. Nietzsche’s father died in 1849. The young man withdrew deeper into religion. Friedrich received a scholarship to Schulpforta, an elite prepatory school with only 200 students, in October 1858. The scholarship as intended to fund Nietzche’s training for the clergy. His mother, Franziska, and his young sister, Elizabeth, are dedicated to Friedrich’s success, certain of his future. At the age of 18,Nietzsche lost his faith in traditional religion. His faith received a fatal blow when he found philosophy. In 1865 Nietzsche discovered Schopenhauer’s World as Will and Idea. The work forever challenged Nietzsche’s view of the world. Schopenhauer’s†¦show more content†¦This time the army refused him due to his poor eyesight, in addition to his weak upper body. Nietzsche found it possible to serve as a medic, allowing him as close to medicine as his nature would ever allow. As he quickly learned, Nietzsche did not like the sight of blood, and the suffering of others made him ill. He eventually fell ill, possibly due to stress, and was sent home. The Birth of Tragedy out of the Spirit of Music was published in 1872. With the publication of The Birth of Tragedy, Nietzsche returned to Baasle to lecture. The work became a subject of ridicule in academic circles, but the nobility and nationalists loved it. Nietzsche became a celebrity, standing he put to work on behalf of his friend Wagner. The two men were able to convince the government to fund the construction of the Bayreuth theatre, which would feature Wagner’s works. The Bayreuth was completed in 1876. On August 12, 1876, the Emperor arrived to hear Wagner’s The Ring of Nibelung, a work Wagner considered his masterpiece. To his dismay, Nietzsche found he hated the work. He made an excuse to depart, and promptly took a vacation to reconsider his opinion of Wagner’s music and Prussian culture in general. At least Nietzsche was not alone: the long multi-day performance proved a failure financially and in terms of attendance. Wagner’s public star faded†¦at least for a bit. Physically and mentally, Nietzsche collapsed in 1879. He was certain death was near and even arranged hisShow MoreRelatedAnalysis Of Brave Souls By Friedrich Nietzche1514 Words   |  7 PagesBrave souls seek to define life: a subject so broad it seems nearly impossible to define by any means. However, there exists a set of human beings who seek to uproot any conventional thought on the definition of life. Friedrich Nietzche is one of those daring souls who sees life as a bleak, ephemeral, meaningless, and deceptive time from birth until death as he explains masterfully in the essay â€Å"On Truth and Lie in an Extra-Moral Sense.† One of the subjects he especially focuses on is the topic ofRead MoreEssay Ingenious Pain1189 Words   |  5 Pagesparts of the story, the structure begins near the end in which an autopsy is taken place of James dyer, who died in 1772. The climax of the story is not of his death, but rather the metamorphosis of his human suffering. This change connects with Friedrich Nietzsche theory of pain. In pain there is as much wisdom as in pleasure: like the latter it is one of the best self preservatives of a species. His theories of suffering, hardships, and pain allow us to understand the goodness of pain. The metamorphosisRead MoreThe Making Of Evil1251 Words   |  6 Pages Lauren Mlouhi Ms. Herrera English AP (7) 13 December 2015 The Making of Evil The conception of evil is an inevitable topic that has been argued for centuries and will be for more to come. But what is immorality? Friedriche Nietzche believed that turpitude is solely dependent on one’s own personal perception and is stimulated by one’s desires. In British Literature we are commonly introduced to characters that have developed from foulness as an outcome of obtaining what they want. According toRead MoreMaster Morality vs. Slave Morality: Neiztche867 Words   |  4 PagesMorality: Neiztche Wikipedia defines morality as â€Å"a system of principles and judgments based on cultural, religious, and philosophical concepts and beliefs, by which humans determine whether given actions are right or wrong.† (Wikipedia Morality) Friedrich Wilhelm Nietzsche, a German philosopher thought up of the idea that there are two moralities; The master and slave morality. These define a person by there actions to there world around them and how they handle certain situations they encounterRead More edmundlear Edmund of King Lear as Nietzsches Free Spirit Essay2780 Words   |  12 Pageswhen it is handed to them.   Shakespeares ability to create a vivid, living character in the space of a few lines of speech triumphs in Edmund, who embodies a totally different moral system than that of Shakespeares era.   Three centuries later, Friedrich Nietzsches philosophy of the Free Spirit would respect these values.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Like Edmund, Nietzsches unorthodox views have been deemed villainous ever since the time they were written.   The Free Spirit is defined not by his attack on societysRead MoreCare Theory Compare Contrast1602 Words   |  7 Pagesdynamic systems in health care (University of Stirling, n.d.). His 2002 article ‘Caring as a slave morality: Nietzschean themes in nursing ethics’, criticizes Jean Watson notion of caring as central idea in nursing practice. Friedich Nietzsche Friedrich Nietzsche’s (1844- 1900) ideas on truth, religion, morality, history, nihilism, power, and meaning of existence have had an enormous influence on modern Western philosophy (Internet Encyclopedia of Philosophy, 2009). His works remain highly controversialRead MorePostmoderntiy: a Break from Modernity1903 Words   |  8 Pageswriters to clarify their particular usage. (Gibbins Reimer, 1996, p. 8) As such, the meaning of â€Å"post† in this paper refers a â€Å"break from†, â€Å"opposition to†, â€Å"difference to and from† and a response to†. Works of Karl Marx and John Stuart Mill; Friedrich Nietzsche and Michel Foucault will prove that there is break between Modernity and Postmodernity. Modernity Modernity refers to a way of life and state of mind that experience progressive economic and administrative rationalization onRead MoreExistentialism vs. Naturalism in Native Son1657 Words   |  7 Pagesearly in the story. Bigger becomes annoyed with this, showing his need to move past religious authority to find his own meaning. The rejection of religion is a very common feature of existentialism, particularly for philosophers such as Sartre and Nietzche. Nietzsche proclaimed â€Å"Gods too decompose. God is dead. God remains dead. And we have killed him.† Sartre elaborates on this bold statement by saying that â€Å"nothing will be changed if God does not exist; we shall rediscover the same norms of honestyRead MoreThe Relationship Between Ophelia and Hamlet: William Shakespeare970 Words   |  4 Pagesmain character, Hamlet, as he goes on his quest for revenge. The people around him also show signs of madness, such as Ophelia and Claudius, but in different forms. Existentialist philosopher Friedrich Nietzche says, â€Å"There is always some madness in love. But there is also some reason in madness.† What Nietzche is saying is that when you are in love with someone or something, there is always a little bit of madness or crazy to it, but there is also some reason, some explanation, to madness. This essayRead MoreAnalysis of Nicholas Car ´s Article: Is Google Making Us Stupid?854 Words   |  3 Pagesform of a lifestyle. An example of ann innovation is the typewriter. In â€Å"1882 Friedrich Nietzche* bought a type writer† (964) which then became a form of communication through writing. Nietzche began having troubles with writing when â€Å"his eyes focused on a page had become exhausting and painful† (965) he then â€Å"feared that he would soon have to [give] it up† (965). Luckily with the new innovation of the type writer Nietzche was able to continue his writing when he managed to â€Å"master touch-typingà ¢â‚¬  (965)

Jerk Free Essays

Jerk (Retrieved from http://physics. info/kinematics-calculus/ ) †¢ Jerk is the rate of change of acceleration with time. j = da dt †¢ Jerk is the first derivative of acceleration, the second derivative of velocity, and the third derivative of displacement. We will write a custom essay sample on Jerk or any similar topic only for you Order Now j = da = d2v = d3r dt dt2 dt3 †¢ The SI unit of jerk is the meter per second cubed. ? ? m/s3 = m/s2 ? ? s †¢ An alternate unit is the g per second. ? ? g = 9. 80665 m/s2 = 9. 80665 m/s3 ? ? s s †¢ Why is Jerk a meaningful quantity? The human body is equipped with sensors to sense acceleration and jerk. Located deep inside the ear, integrated into our skulls, lies a series of chambers called the labyrinth. Part of this labyrinth is dedicated to our sense of hearing (the cochlea) and part to our sense of balance (the vestibular system). The vestibular system comes equipped with sensors that detect rotational acceleration (the semicircular canals) and sensors that detect linear acceleration (the otoliths). We have two otoliths in each ear — one for detecting acceleration in the horizontal plane (the utricle) and one for detecting acceleration in the vertical place (the saccule). Otoliths are our own built in accelerometers. The word otolith comes from the Greek (oto, ear) and (lithos, stone). Each of our four otoliths consists of a hard bone-like plate attached to a mat of sensory fibers. When the head accelerates, the plate shifts to one side, bending the sensory fibers. This sends a signal to the brain saying â€Å"we’re accelerating. Since gravity also tugs on the plates, the signal may also mean â€Å"this way is down. † The brain is quite good at figuring out the difference between the two interpretations. So good, that we tend to ignore it. (Sight, sound, smell, taste, touch — where’s balance in this list? ) We ignore it until something changes in an unusual, unexpected, or extreme way. I’ve never been in orbit or lived on another plan et. Gravity always pulls me down in the same way. Standing, walking, sitting, lying — it’s all quite sedate. Now let’s hop in a roller coaster (or engage in a similarly thrilling activity like downhill skiing, Formula One racing, or cycling in Manhattan traffic). Acceleration is directed first one way, then another. You may even experience brief periods of weightlessness or inversion. These kinds of sensations generate intense mental activity, which is why we like doing them. They also sharpen us up and keep us focused during possibly life ending moments, which is why we evolved this sense in the first place. Your ability to sense jerk is vital to your health and well being. Jerk can be both frightening and exciting. Algebraic definition of Jerk: where is acceleration, is velocity, is position, t is time. Jerk is a vector, and there is no generally used term to describe its scalar magnitude (e. g. , â€Å"speed† as the scalar magnitude for velocity). The SI units of jerk are metres per second cubed (metres per second per second per second, m/s3, or m ·s? 3). There is no universal agreement on the symbol for jerk, but j is commonly used. Newton’s notation for the derivative of acceleration can also be used, especially when â€Å"surge† or â€Å"lurch† is used instead of â€Å"jerk† or â€Å"jolt†. If acceleration can be felt by a body as the force (hence pressure) exerted by the object bringing about the acceleration on the body, jerk can be felt as the change in this pressure. For example a passenger in an accelerating vehicle with zero jerk will feel a constant force from the seat on his or her body; whereas positive jerk will be felt as increasing force on the body, and negative jerk as decreasing force on the body. How to cite Jerk, Papers

Use of Private or Public Groups on Facebook-Samples for Students

Question: Discuss about the Use of Private or Public Groups on Facebook. Answer: Introduction The report will discuss in detail on the Facebook page called Entrepreneur Hustle. In the present time, technology has become an integrated form or part of people's lives. Millions of people use technology on day to day basis, and it has become an essential part of the way people interact with one another. There is some scholars that have believed over a period of varied kind of anonymity that it has become highly enticing about the communication and interaction on many online platforms. This brings about a sense of anonymity at the various online platform for people who tries to disguise themselves and then engage in several types of an unwanted and uncharacteristic outburst of the identification and focus on the loss of the current individuality (Boyd, 2011). The report will discuss the group Entrepreneur Hustle and the way it is changing the people communicate on a social media platform. Entrepreneur Hustle The motto of the group that it is the common nature of many people to hustle and the people who are specifically interested in that must join the group. The members of this group are inspired to work for one another and further inspire one another. This way the journey becomes more positive as well as easy by nature. It is a closed group, and the members must request for the entry. After analyzing the profile of the prospective member, the owner of the group allows the entry of new member (Young Quan-Haase, 2013). The total members of the group are twenty-nine thousand one hundred and three. What aspects of the groups activities will focussed upon? The group is specifically for the entrepreneurs that believe in the motto of hustle and the people who all are about actions and not words. The membership is a mix of many kinds of entrepreneur which are seasoned business owners as well as fresh and young entrepreneurs (Coppa, 2014). This helps in maintaining a perfect balance of people who are either asking or looking for help as well as people with extensive experience and knowledge who can offer it in the group. A lot of conversation surrounds the concept of marketing. However, almost all the questions revolve around the business and market. All the questions related to this are answered here (Grajales III et al., 2014). How do Facebook groups reproduce or challenge norms in users local offline communities? The entrepreneur page on a platform like Facebook is a place for entrepreneurs to meet as well as share different ideas and resources. The basic rule for marketing as well as selling on the social network can be written in large part. The page is for so many entrepreneurs who can identify the sales as well as marketing alternatives and select to be pioneers in the brand-new medium. The group discussed is about the empowering the entrepreneurs, and it also provides a valuable interaction as well as networking which is done about many topics like entrepreneurship, social entrepreneurship, network marketing, home based business and franchises. It is also important to understand here that it is a fantastic opportunity to be able to recall the basic concept or definition of online community. Then the group can see the potential and an ideal opportunity. Three words that can define this group are people, content, and collaboration (Hobbs et al., 2017). A community on an online platform is developed around a discussion or specific motive. People who are involved come at one plat to provide different advice, provide an answer to the questions, receive a lot of support, gain some solid base of identification as well as status. It also revolves around sharing information, experiences as well as network related information. In this community, there are some people who can assume the distinct set of roles and typically do it intentionally and further observe, lead and facilitate. There are different issues which need to be addressed like the suicide or hurting of the people (Goggin, 2012). The research is also about how the privacy and employment have been the principal concern with regards to the social networking sites. The monitoring of the social networking sites is mainly related to the privacy that includes the issues related to employment. There are high profile cases which appear to be hacked for posting comments on social networking with the problems related to the insecurity, worthlessness and the stressed forms. The other Facebook and online privacy issues are connected to the attitudes, behaviors and the other unintended consequences which need to be examined based on the awareness that includes the gratifications of using Facebook. The issues like the cyberstalking, location disclosure, social profiling, 3rd party personal information are some of the other issues which need to be addressed. The government makes use of the social networking websites for the proper investigations without the safeguard of the search warrant. The highlights are related to the unintended information leakage over the l arge number of networks which includes the leakage of the private information inadvertently being sent to the 3rd party through the cookies (Volkmer, 2012). And the personal connections that are done through Facebook could be a result of cyberstalking, and it is essential to analyze before sharing any picture on the Facebook. There are different internet users who have been working over the technical responses, where it is important to handle the privacy management through the tools on the internet. The deleting of the cooking, and controlling the data that is sent to the particular websites gives the user control over the extent of monitoring. It has been seen that the private becomes public on Facebook when people start sharing the data of the other people and they spread it to the different people as well. How do Facebook express their individual or group identity through participation? As per the number of studies based on different personality types of people where it is obvious every individual act in a different manner in the current online setting. The concept is to find extroverts in the group that are more active as well as popular both on the social media platform like Facebook and in real life as well. It was also found in number studies that there is no direct connection or relation to the level or stage of self-esteem that people can feel as well as introverts that were more likely to compensate in the current online setting to appear more interactive and accessible. The study also found that the number of people who are introvert in the group has revealed more about themselves in the group, as well as the basic nature of such revelations, were about the things that some introverts feel that cannot be shared with many real-life friends. The study on the group also revealed that there could be the low level of privacy among the close knitted family where p eople are usually open about a different thing with one another on the personal level (Baym, 2015). There are issues related to the technology how Facebook tend to manage the individual and the group identity. There are using Facebook for the tremendous amount of disclosures. The users see the election as a major opportunity for sharing the thoughts, platform that each candidate run. The large coordinated profile pictures were changing campaign focus on the issues of the political and the social issues where there is a need to measure the macro-level effects. The mass self-communication issues and issues by the measuring of unintended information leakage over a large number of users with a varying number of social networks is a significant concern (Van Dijck, 2013). The issues are also related to the location data tracking on the social networking sites. The privacy and the employment are the major concern which re related to how the managers relate to the candidates who are addicted to the alcohol and drug use which is the primary concern. The major concern of Klein, (2016)., is a bout sharing the selfies on Facebook and the information getting leaked to the unknown people has a significant disruption in the culture (Newmahr, 2016). Conclusion Social media is not new anymore, and especially Facebook has been around quite some time now, and people are using it for so many purposes. The social media network has been a crucial element in many sections of society since people are getting affected by it for all the reasons. In the present time, Facebook is for everything, and it ranges from connecting with long lost friends to posting information about varied social events. The platform like Facebook is one of the largest social networking site worldwide which primarily means that there are so many possibilities for connecting with people all over the world. The group discussed in the report permit people to share their experiences in their business and diverse ways to approach a thing in varied forms with everyone from next door neighbor to people all over the world. The world is becoming a small place since all the businesses now try to reach maximum people on the global platform and for that, it becomes crucial to connect wi th the people across the world and understand their psychology. Also, it also permits people to be able to respond to the opinion of other people leading to healthy debate which helps in opening different horizons. References Boulianne, S. (2015). Social media use and participation: A meta-analysis of current research.Information, Communication Society,18(5), 524-538. Campbell, D. A., Lambright, K. T., Wells, C. J. (2014). Looking for friends, fans, and followers? Social media use in public and nonprofit human services.Public Administration Review,74(5), 655-663. Fox, J., Moreland, J. J. (2015). The dark side of social networking sites: An exploration of the relational and psychological stressors associated with Facebook use and affordances.Computers in Human Behavior,45, 168-176. Boyd, danah, (2011), Sites, S. N. Social Network Sites as Networked Publics: Affordances, Dynamics, and Implications. In A Networked Self: Identity, Community, and Culture on Social Network Sites (ed. Zizi Papacharissi), pp. 39-58 Coppa, F. (2014) Pop Cultures, Fans and Social Media. In The Social Media Handbook (eds. Hunsinger Senft). New York: Routledge. Hobbs, M., Owen, S., Gerber, L. (2017). Liquid love? Dating apps, sex, relationships and the digital transformation of intimacy.Journal of Sociology,53(2), 271-284. Goggin, G. (2012). Global internets: Media research in the new world.Handbook of global media research, 352-364. Volkmer, I. (Ed.). (2012).The handbook of global media research. John Wiley Sons. Klein, U. (2016). Sharing Selfies.Popular Culture as Everyday Life, 85-94. Van Dijck, J. (2013). You have one identity: performing the self on Facebook and LinkedIn.Media, Culture Society,35(2), 199-215. Baym, N. K. (2015).Personal connections in the digital age. John Wiley Sons. Newmahr, S. (2016). Sharing and Waiting on Facebook.Popular Culture as Everyday Life, 57-66. Thumim, N. (2012).Self-representation and digital culture. Springer. Grajales III, F. J., Sheps, S., Ho, K., Novak-Lauscher, H., Eysenbach, G. (2014). Social media: a review and tutorial of applications in medicine and health care.Journal of medical Internet research,16(2). Young, A. L., Quan-Haase, A. (2013). Privacy protection strategies on Facebook: The Internet privacy paradox revisited.Information, Communication Society,16(4), 479-500